POS data captures real-time sales transactions at the retail location. It provides accurate, up-to-date insights into consumer demand and product performance. POS data is a vital input for demand forecasting and inventory optimization. It enables retailers and suppliers to detect sales trends, seasonal spikes, and geographic preferences. With real-time integration, POS data can trigger automated replenishment, reduce inventory latency, and support dynamic safety stock adjustments. It’s particularly powerful in omnichannel and fast-moving retail environments.