Market Basket Analysis (MBA) is a data mining technique used to identify products that are frequently bought together. It helps in cross-selling, promotion planning, and inventory bundling. In inventory optimization, MBA helps determine co-location strategies for warehousing and forecasting interdependent SKUs. Knowing which items are typically sold together allows for joint replenishment and better space management. E-commerce and retail businesses use MBA to inform product placement, drive personalized marketing, and improve shelf availability. Inventory systems that integrate MBA can reduce lost sales and improve turnover for related items.
